About Us

Where Tradition Meets Innovation 

Established in 1980, asadi has been a trusted name in Malaysian footwear for over four decades. With a rich history spanning 44 years, we have become synonymous with quality, comfort, and reliability, earning the unwavering trust of our customers nationwide. 

The name "asadi" is more than just a brand; it embodies our core values. Derived from the Malay words "asas" and "abadi," meaning foundation and eternal, respectively, it signifies our commitment to providing the essential footwear needs of every Malaysian while ensuring a lasting legacy of excellence. 

At asadi, we specialize in crafting a wide range of slippers, sandals, and school shoes suitable for all age groups, from children to adults, designed for everyday wear. Our products are meticulously crafted to meet the highest standards of quality and comfort, ensuring a superior experience with every step. 

While we may not operate physical storefronts, asadi has a robust presence across Malaysia, reaching our valued customers through various distribution channels. From convenient stores and traditional shops to wholesales, hypermarkets, and retail chain stores, we ensure that our footwear is readily accessible to all. 

In keeping with the evolving landscape of retail, asadi embraces the trends of online shopping, offering our products through leading platforms such as Shopee, Lazada, and TikTok Shop. This enables us to reach a wider audience and offer seamless shopping experiences in today's increasingly digital landscape. 

At asadi, our journey is fuelled by a passion for innovation and a commitment to continuous improvement. As we look ahead to the future, we remain steadfast in our mission to provide footwear that not only meets the needs of today but also anticipates the demands of tomorrow. 

Join us as we continue to tread the path of excellence, guided by our founding principles of quality, comfort, and unwavering dedication to our Malaysian roots. Experience the difference with asadi – where comfort meets tradition, and style knows no bounds.